Archive for October, 2009
Brand Loyalty
Have you thought about whether you are brand loyal or not? I used to think I was brand loyal but am not certain that I was always brand loyal to the right brand before. Now I am confident that I am using the right brand since it is safer for my family.
According to Wikipedia the definition of Brand Loyalty is:
Brand loyalty in marketing consists of a consumer’s commitment to repurchase the brand and can be demonstrated by repeated buying of a product or service or other positive behaviours like word of mouth advertising. True brand loyalty exists when customers have a high relative attitude toward the brand which is then exhibited through repurchase behaviour.
I studied marketing and advertising in university with my concentration in Consumer Studies. At that time I believed in being brand loyal probably because I studied it. However I realize now that I am brand loyal and am so happy about the brand that I am BRAND LOYAL to!!
Think about this…are you LOYAL to a brand that is:
Not safe for your family?
Not safe for the planet?
Not very pleasant to breathe in and causes you to choke? or even smells like vinegar?
Not safe for your children in fact you need them to stay in the other room?
Think about it…wouldn’t you rather be LOYAL to a brand that is:
Safer and healthier for your family?
Environmentally friendly and produces less waste in the landfills?
Smells fresh and clean and you can breathe easily?
Safer for your children and they can help you to clean?
I can now say that I am BRAND LOYAL without question…and it is a brand that I am confident in!!
For more information on BRAND LOYALTY or if you want to hear about a company with terrific brands please let me know and I would be happy to give you more details.
About the writer: I graduated from the university of Guelph with an honours Bachelor of Applied Science. For ten years after graduating I was a marketing manager in the beverage industry. When they downsized I decided to teach children which I loved. Now I work at home in the wellness industry and love being able to spend time with my two year old son. Jill http://www.GetwithitGoGreen.com
What Is A Landing Page
Before you begin to build a flourishing list or create a powerful sales page you will want to start with a thorough introduction to landing pages. In contrast to distracted home pages landing pages focus specifically on capturing leads for your eZine or making sales for a specific product and make no attempt to give visitors a different option.
Another word which is used for a landing page for the specific function of capturing leads is a squeeze page. A squeeze page is a page designed to get names and email addresses. However a squeeze page is usually a smaller type of landing page which usually has an optin form in sight when the page loads.
So what is important to learn in an introduction to landing pages? First it is important to recognize that all successful marketers use these. If you plan to sell a product over the Internet you will want to use one rather than relying on sidebar optin forms and unclear pages that do not express a single point and a single call to action.
Another important thing you will want to take away from this introduction to landing pages is that every landing page contains the same parts and is focused on one goal which is getting the visitor to become a subscriber or a buyer.
These parts are as follows: an optin form a brief or lengthy introduction a picture of the list/product owner the signature of the list owner and a call to action.
Deciding which model will work best for you can simply only be done through testing. While many boast a conversion and attribute it to the shortness of their introduction many will be one short paragraph others will boast a high conversion rate because they use long detailed and compelling copy.
If there is anything you absolutely must take away from an introduction to landing pages it is that you cannot create a landing page or squeeze page that isn’t focused.
About the writer: Wendi McNeill has been opening doors of opportunity for speakers since 2002. She is the founder of Charli Jane Speaker Services providing coaching and services to help speakers grow their business and build a stronger platform. To learn more about Wendi visit her online at http://www.CharliJane.com
The Art Of Selling Items Online
By now just about everyone has heard of at least one person who is doing quite well selling items online from their home. Globalization has made so many new products available from new sources at such affordable prices that all you have to do is find one that fits a marketing niche and away you go. However; there is a little more to it than meets the eye.
There is a Product Out there Waiting for You to Find it
Right now there is a product out there waiting for you to find it. However; with so many products out there to sift through finding the right one for you can be like searching for a needle in a haystack. There are a few guidelines that you can implement though that can help you to narrow your search down a bit.
Shipping Considerations to Think About
For instance it sure helps if a product is light and compact. Remember that if you are selling items online you will also be shipping and if you haven’t yet been involved with shipping it can be expensive. Also the further you have to ship the more costlier it gets so bear this in mind during your search for a product.
Learn About Market Research
You will definitely have to learn about market research and there is just no way of getting around it. Market research is a complex subject so spend some time studying it online. At the same time spend some time researching product pricing on Ebay and other online auction sites and then researching the same products at online overseas sources.
Creating a Successful Website
Don’t forget that you are going to also need to have a good website if you are going to be selling items online and it will also have to be promoted in the search engines. So it doesn’t hurt to know a little bit about successful website design and search engine optimization or “SEO” which is is often referred to.
About the writer: Written by Donald Grenduer. Want to know more about Selling Items Online ? Check out my website where I also host the top info on Starting An Online Business as well.