Archive for February, 2009
Thats What Makes Media Magic
What truly makes this process magical is that when you appear in the media regardless of how big or how small the outlet you never know who’s going to see it or what opportunity is going to come your way because of it. A local Los Angelesbased newspaper once ran a story on my company which elicited almost no response. I was a bit disappointed but it was a great article and made for a wonderful tear sheet to use in my media package. A few weeks later I received a call from an author in Florida who had been sent a copy of the article and wanted to hire us. Florida? In three weeks I had not received one call from the Los Angeles area in response to the article and here I was receiving a call from Florida. Apparently a friend of the author who lives in Southern California had seen the piece and mailed it to her. The author explained that the article which focused on my firm’s ability to place clients on national talk shows interested her. Her book was about to be published and she wanted to appear in the national media especially talk shows. She signed with us and we were able to launch a very successful campaign for her. Our relationship with the author led to a relationship with her publishing company which resulted in us working with other authors they represented. So even though the article only brought us one phone call that one call was a great one. Because of that one piece we developed a working relationship not only with the author but with her publisher. The article also served as a great tear sheet which I can send to other media outlets as well as to prospective clients. So look at the big picture when viewing your public relations campaign. You never know who is going to see or read a particular story and if you don’t do the interviews and utilize your press you never will.
Copyright Anthony Mora 2008
For further information visit:
www.AnthonyMora.com
About the writer:nbsp;nbsp;Anthony Mora began his media career as a freelance journalist for such
publications as Us Rolling Stone and other local and national
publications. He served as editorinchief of two Los Angelesbased
entertainment and lifestyleoriented publications and cofounded Phillips Mora Entertainment a public relations and personal management company which ventured into video and film production.
In 1990 Anthony formed Anthony Mora Communications Inc. a Los
Angelesbased media relations company that specializes in media placement image development and media training. AMC Inc. has placed clients in: Time Newsweek 60 Minutes CNN The Wall Street Journal The Oprah Winfrey Show The New York Times Los Angeles Times and other local national and international media outlets.
Anthony has been featured in: USA Today Newsweek The New York Times The Los Angeles Times The Wall Street Journal The BBC CNN Entrepreneur Fox News MSNBC and other media. He has written three books. The most recent “Spin to Win” is a stepbystep guide on how to define goals and utilize the power of the media to achieve success in any field. Practical and userfriendly “Spin to Win” can be utilized by heads of major corporations small business owners and entrepreneurs.
Targeted Network Marketing List Building
If you are interested in concentrated network marketing list building you are already aware that you can’ go into it without a strategy. List building the process of getting people interested in your service and holding their attention is something that every company must work with and if you are in a place where you can think about it you are going to be in a place where you need to excel at it!
When you have gotten your website set up be aware of what it is. For many people it will be your only point of contact with your customers and it will also be the place where you will make that allimportant first impression. This isn’t something that you can afford to let slide so make sure you keep a few things in mind.
When you are working on a splash page remember that you will want to keep things simple. Flashy graphics aren’t going to impress anyone here but hard facts and paid benefits do. You’ll find that by using tried and true formulas like red headlines and bold black bullet points you’ll be able to catch the eye and then keep it moving down the page. One way that you can keep them reading is to have most of your information on one vertically oriented page; this gives the impression of forward movement that the browser won’t even be aware of.
When you are looking into listbuilding you’ll see that plenty of people are willing to sell you lists. There are many viewpoints on this practice but for the most part remember that the best leads you get will be the ones that you work on yourself. You’ll find that leads that have been bought and paid for are less useful and might only give you names of people who are only peripherally interested in what you have to offer. Remember that a good lead is one that will have a real interest in what you do and is happy to have found you.
Remember that when you are list building that you have to have something to offer. You will find that there is a great deal of interest when you can give away something for nothing so see what you can do about putting out an email newsletter that they can opt into. Make sure that you reward your list for being a part of your business. Send out advance notice of new deals or make up some listexclusive coupons and goods. Take some time to show your list that you do appreciate them and make it clear that anyone on your list will be receiving certain advantages.
List building is a vital part of online network marketing and you’ll find that ignoring it will only see your business spiral downwards. Take some time to really think about what your list has to offer you and what you can offer them; do not underestimate the power of this important resource!
About the writer:nbsp;nbsp;Jaz Lai is a network marketing lead generation expert. Download your free video on how to use the internet to Double or Triple your organization within the next 30 days. Available for the next 24 hours only click below for instant access :
http://www.HowToNetworkMarketing.com
Sutra Magazine Launches In Cape Town
Kommal Publishing Pty Ltd a subsidiary of Kommal Holdings is proud to launch the long awaited publication of SUTRA MAGAZINE at the Mount Nelson Hotel in Cape Town on 26 October 2007.
This South African title has already received national acclaim and has a steady growth of support and acclamation internationally. The evening function was lit with the vibrancy and richness that is Indian culture with guests adorned in Indian attire that flaunted elegance and beauty at its paramount.
Editor in Chief Dr. T Kommal shared that: “The publication presents content that fuses lifestyle culture and fashion with a topping of bridal beauty.
This Indian lifestyle and fashion publication aims to confirm that although the lives led by Indians in this period are dynamic and very cosmopolitan; they are still cultureconscious and value driven. SUTRA intends to prove not only to the country but also the international market that although Bollywood plays a major role in Indian culture there is more to Indian people than just Bollywood.
SUTRA caters for the discerning reader who wants exclusive content that is of a high standard of quality. For too long has the Indian community been forced to buy imported publications when looking for a highend publication.
Now they have available to them a publication that is relevant to Indian people in South Africa developed by Indians for Indians and catering for their unique South African culture. SUTRA MAGAZINE is a reference for the local and international arena for goods that are exclusively sourced for SUTRAS collection of the highest quality products available internationally
The magazine serves as a medium for further development of the brand known as SUTRA which is registered as a business entity in three continents with offices in Cape Town Mumbai and London.
In this seasons edition readers can look forward to; Gavin Rajah the concept of this international Fashion Guru; Marriage across the colour line learn what this means to those that have done just this; Your Wedding SUTRA scrutinizes your big day; Love Online your thoughts on internet dating; SUTRA on Hair and Beauty; Restaurant Reviews; Festive Feelings SUTRA celebrates at Eid and Diwali; Honeymoon Hotspots SUTRA takes you on a journey to exquisite honeymoon destinations.
This promising mustread is sure to set new standards in the industry; and with watchful eyes we look forward to SUTRAS inevitable development into an internationally renowned brand.
About the writer: Susan Smith Alvis lives in East Tennessee with her husband of seventeen years and two teenagers. They are an active family and Susan is always proud enough to stop what shes doing to tell you about her daughters volleyball games or her sons golf swing. You can visit her at her website at www.susanalvis.com or www.myspace.com/susanalvis.