The Ezine Queens 7 Reasons To Grow Your Business With Ezines – The Most Effective Online Sales Tool
Business owners across any and every industry are constantly on the lookout for effective and cheap ways to market their products and services online. Looking beyond the inundated world of advertising many have found the email newsletters or ezines to be one of the best inexpensive online sales tools.
Alexandria Brown known as the Ezine Queen and Author of Boost Business with Your Own Ezine is one of them. As one of the leading authorities on email publishing she is a proud advocate of using the ezine to drive sales.
According to Alexandria offering a free ezine is important because most people are surfing the net for information not with the intent to buy something. She calls ezines the “bait”. If you can establish yourself as a credible source for information and build a large list of people who are interested in your information you will create “builtin” buyers. Now anytime you introduce new products and services you will market to an alreadyexisting customer base.
Here Are The Ezine Queen’s 7 Reasons to Grow Your Business with Ezines Now
1. Ezines Make It Possible to Grow a Mailing List Full of Sales Leads.
By offering a free ezine you make it possible to collect contact information from tons of current and prospective customers allowing you to market to them all at once. In every issue of your ezine you can share information about your products to a targeted audience you already know is interested in your service.
2. Ezines Provide an Effective Means for Promoting Your Products.
Ezines give you the opportunity to demonstrate how great your product is by sharing free examples of what you have to offer.
3. Ezines Help You Position You as an Expert in Your Niche.
Your subscribers will come to see you as an expert simply because you offer good information. Experts sell more and can charge more.
4. Ezines Help You Keep in Touch with Customers.
Ezines help you stay on the radar screen of every past present and future customer. It’s your job to remind your customers that you are still in business. So keep yourself in front of your prospects so they think about you first when they are ready to buy.
5. Ezines Spread the Word About Your Business Effortlessly.
When you share quality information with your subscribers they will forward that information to their friends family and colleagues with just a click of the mouse.
6. Ezines Are an Ideal Way to Get Contact Information from Your Website Visitors
Most people visiting your website will not buy during the first visit. That means you should do anything you can to contact these prospects again. It takes several times for potential customers to see your message before they will take a chance and buy. An ezine gives customers a reason to stick around and you the opportunity to continue marketing to them.
7. Ezines are Cheap and Easy to Publish
Ezines are easy to design and there are no printing or postage costs. Best of all you can get your messages out much more quickly than traditional mailings.
Alexandria offers stepbystep tools to creating an ezine for your business in a new book from the Information Marketing Association. From developing ezine articles to navigating newsletter publishing tools Alexandria shares everything she knows about creating a winning ezine. She is one of 12 information marketing experts featured in Start Your Own Information Marketing Business an essential howto for anyone interested in starting an information marketing business.
Start Your Own Information Marketing Business is now available in bookstores.
About the writer: Robert Skrob President of the Information Marketing Association teaches new entrepreneurs and small business owners how to build 6 and 7 figure income information marketing businesses simply by modeling top experts like Alexandria Brown. Now you can get his FREE Video revealing how 5 infomarketers easily created and marketed fastselling products amp; how you can too. Get free access now at http://www.infomarketingstartup.com
Are You A One-night Stand?
Copyright 2008 Chris Zavadowski
I’m always increasingly shocked at how ‘stupid’ some business owners are…
They’ll “p and m” that times are tough making money is hard blah blah blah. All a bunch of hot air by the way. Of course because YOU are taking the time to read this article that’s probably not you but I wanted to raise your awareness about something of critical importance to your MLM business’s success.
However I’m jumping ahead. Let me tell how this all came about…
You see I finally decided to hire a maid service. I absolutely hate cleaning and frankly considering I don’t get paid to do it spending hours cleaning is a waste of time. Especially when you could be using that time to learn a new skill spend time with family build your business or do something you truly love.
In Northern Virginia there are the “big 3″ of cleaning services and all locallyowned franchises not much different than an independent business owner in network marketing. I decided to “shop around” a little before hiring a service so I made calls to all three.
This is where the stupidity begins…
Service 1 never answered the phone. Never returned the phone call. So the choice there was easy. “You’re the weakest link. Goodbye.”
Service 2 booked an appointment. He called the day of the appointment to confirm. And didn’t even show up on time. After an hour of my time wasted I called the owner to cancel the appointment and told him not to bother coming. and of course no one even answered the phone when I called.
Service 3 actually answered the phone…booked an appointment…and gasp showed up albeit 15 minutes LATE. But get this. The owner didn’t even have testimonials to share with me. He was shocked when I asked for references! If he wasn’t standing right in front of me I probably would have been banging my head on the desk.
Eventually after practically helping him with his sales presentation I decided to try out 3. Not necessarily because he had the best service but because he was the only dang one to show up a big lesson there!.
No wonder people can’t stay in business. Especially when it takes so much effort to give them money. Sadly my “maid” story above is echoed in thousands upon thousands of businesses today. I bet you have your own version of it yourself.
With that said here’s what my story has to do with YOUR business:
Hopefully you’ve realized the four important business lessons in the story above but I want to draw your attention to the absolute biggest one…
Followup!
Now it might seem like a nobrainer but half the battle is just following up with your prospects. Getting them to the next meeting. The next exposure. Staying on their radar screen.
Or in many cases just contacting people who respond to your ads. You realize there probably wouldn’t be nearly as many lead companies around if everyone actually called the leads they purchased? Most distributors leave their leads high and dry.
All the businesses I called above could have cared less about a relationship with their customers. And between you me and the web browser I’ll bet the one service I hired won’t EVER even ask me for a single referral. Hopefully you aren’t making that same mistake in your business!.
The bottom line is: Your business MLM or otherwise MUST be about building relationships. If it’s a onenight stand with a “churn and burn” philosophy you won’t be in business very long. You’ll be working your butt off just to keep your head above water.
So roll up your sleeves! Got a new downline member? Follow up with him. Don’t just leave him out to dry. Got a new customer? Send her a “welcome” packet. Follow up in two months. Ask for referrals. Send a birthday note. Build a relationship.
Thanks to the Internet automated followup is even easier than ever so be smart not stupid.
Remember if you are the one person willing to put in just a tad bit more work you’ll be rewarded ten times over!
About the writer: Chris Zavadowski has gained top recognition online for his unique ways of growing businesses with the Internet! Having worked fulltime from home since 2001 he’s taught thousands his successful ways of working online and leveraging their efforts. Chris creates breakthrough online network marketing tools and more details can by found at: MLM Letters
How To Generate Your Online Money Machine
Adsense is a program developed by major internet company Google in which you can put ads that Google creates on your website. Adsense is all about targeted content the more targeted your content is the more targeted the search engines’ ads will be. There is a lot of Adsense duplication being sold on the net but HyperVRE has the cure for that.
You already know that youre not going to make your millions from one Adsense website and the way to truly build a substantial income with Adsense is to build multiple niche Adsense websites. One of the quickest and fastest ways to build multiple page Adsense Niche Websites is by using HyperVRE. The software is a product that also creates seo optimized AdSense sites without having any advanced web design skills and is extremely useful for you if you are not too familiar with CSS or HTML.
What many affiliate marketers like about HyperVRE is that they can build passive income generating websites without the need to know any web programming skills. I use it personally so I’d like to share with you some of the features and benefits to help you decide if HyperVRE is for you. My honest opinion on HyperVRE is to start with the free version. In the simplest of terms HyperVRE is an extremely userfriendly software that contains some very back end complex features.
HyperVRE
HyperVRE has easy to follow video tutorials and instructions that work great with my adsense templates I combine them with blog pages and forums to get great free content and frequent visitor returns. If you are not proficient at Designing Web Sites with Great Content this Software Program will do it for you.
Another thing that excites me about HyperVRE are the built in features that allows you to add fresh and original content as well as RSS feeds just by the click of a few buttons. The video tutorials are also great and the step by step instruction will quickly set you on the way to start building quality contentfilled sites in no time.
Adsense
Adsense is Virtual Real Estate where you establish your niche and the developers or in other words authors of the niche articles will create the original content for you website and boom you have a niche website ready to make money with adsense and affiliate products.
If you have little knowledge about website building you are about to find out that the key to success is to build contentrich sites using software that automates the process of not only building the site but adding affiliate links and adsense codes to monetize the site for you. Anyway here is a brief list of what the software can do for you:
- Generate thousands of fresh unique contentrich webpages from highlytargeted keyword lists of your choice
- Keep your webpages fresh with unique content by placing several rotating RSS feeds to ensure that all webpages are unique and highly related to the topic
- Exponentially increase your profits by giving away the software with YOUR affiliate links branded into it.
Conclusion
HyperVRE is a popular desktop application that creates keyword rich niche content websites monetized with Clickbank Paydotcom Amazon and Adsense income generating affiliate links. Again it’s not only free but very powerful for making impressive websites with your adsense ads or whatever revenue sharing program you’ve got going on and more. This means that in addition to any Google AdSense Ads you will also have the ability to place relevant ads for products throughout your site.
About the writer:nbsp;nbsp;What many affiliate marketers like about HyperVRE is that they can build passive income generating websites without the need to know any web programming skills. My honest opinion on HyperVRE is to start with the free version. In the simplest of terms HyperVRE is an extremely userfriendly software that contains some very back end complex features. Find out more about Google Adsense As Your Online Money Machine
Paul Rodgers specializes in marketing natural health and beauty products